FarmStand
A mobile case study with community and environmental health in mind.
Purpose
Designed with the future in mind, this ecocentric app addresses the lack of connection between local farms and community members. It aims to both enhance farm revenue and elevate community health through allowing an easeful search process for open farm stands.
TIMELINE: 3 Weeks
ROLE: UX/UI Designer (Group Project)
TOOLS: Figma, Google Suites
User Research
USER INTERVIEWS: Interviewed both farmers and consumers to determine which flow to focus on and discover the main pain points.
6 user interviews
31 survey responses
PRIMARY OBJECTIVES:
What are a local farmer’s main marketing and financial needs?
What pain points do farmers and consumers have in buying and selling locally farmed produce?
What is the motivation for a consumer to seek out farm stands for the purchase of locally sourced produced?
“... Trying to find people and getting into people’s calendars is tricky...”
Wes, CSA Manager at Growing Gardens
“I would be more motivated to go to a farm stand if I knew specifically what would be there for meal planning purposes”
Cathi, Community Member
“I wish there was a place that collectively held information about all localized agriculture news and events that people could access”
Lindsey, Owner of Meant To Bea Florals
AFFINITY DIAGRAM:
We grouped the responses from the interviews into categories to provide understanding of our users.
USER PERSONA: To represent the user flow from the farmer’s point of view, we created a user persona.
